What is a headshot worth?

Callum Borchers at the Wall Street Journal wrote an article about the importance of having a professional headshot. He interviewed my mentor, Peter Hurley, and a couple of my friends in the Headshot Crew. It’s a professional headshot photographer organization and we are elevating the headshot industry.

Here’s an excerpt: “Nailing your professional headshot seems harder and more clutch than ever at a time of record job changes and on-screen first impressions. The buttoned-up and made-up looks that once dominated business directories and professional profiles now seem stuffy in the work-from-anywhere era.

Selfies are free, but some people chasing that just-so photo for their LinkedIn profile are paying $1,000 or more for headshots. Their quests are fueling a cottage industry of headshot photographers who offer facial-expression coaching and promise to help even the most insecure subjects look and feel great.”

That’s what I love about my job, I can make people look and feel great about getting their picture taken. The goal is to make you feel better and more confident about putting yourself out there, because that can be scary.

 Read the full WSJ article here.